Sheto West African Hot Sauce
Volta Foods
Sheto is a traditional condiment commonly used in West Africa. Volta Foods wanted to launch their modern take on this traditional sauce in the US to a mainstream market, in addition to ethnic markets. As such, the label really needed to stand out in a fresh way and inform on what it is and how to use it! Bold, bright colors and a stripe motif reminiscent of traditional West African clothing conveys heritage and proud culture in a way that is interesting and informative to a new audience.