Gourmet Nougat
Hawaiian Nougat Co. makes an amazing authentic nougat with locally sourced ingredients. Their previous cello bag packaging looked unplanned and amateur, not conveying their gourmet status or any important selling points—not to mention it didn’t protect the product well. We developed this sophisticated box packaging in eye-catching colors, with illustrations that highlight each signature flavor. The verbiage communicates the important aspects of the product, reinforcing the premium price point. Whole Foods loved the new packaging so much that they retail them on a large endcap display.