All too often I see creative briefs that are either filled with marketing jargon, lacking the correct details, or both. I personally prefer creative briefs that are simple and to-the-point. They give you the essentials to fully comprehend the project, while opening the door for the creative juices to flow.
This guide gives corporate teams an easy checklist for developing a corporate creative brief and is a handy reference to make sure you’ve got everything covered.
