La Tourangelle Artisan Oils

Creating an Icon in the Industry

Jenn David Design created the package design for the introduction of La Tourangelle to the North American market almost 20 years ago and in the process created a timeless, iconic design that has sustained the growth of over 80 SKUs while retaining the very same brand design.

 

A Nod to the Past While Looking Ahead

A family-run oil mill, La Tourangelle was founded 150 years ago in the idyllic French town of Saumur. In 2002, the owner’s son expanded La Tourangelle operations to the United States. The goal was to expand their reach to a new market while strictly maintaining their authentic traditional oil-making methods.

 

Design That Remains Steady and Strong

JDD designed the packaging for La Tourangelle for the U.S. market, striking the balance of honoring their venerated French heritage while appealing to a contemporary market. La Tourangelle has since expanded into stores across the country, supported by a design that remains fresh and relevant.

 

Accommodating an Expanding Line

Beginning with just four products, JDD has since helped La Tourangelle expand the line into upwards of 100 SKUs. The design was intentionally flexible enough to accommodate different sizes and products yet maintain its iconic look across the extensive line. The products’ bold colors stand out in retail, and the arch on the front panel has become synonymous with the La Tourangelle brand.

 

Supporting an Internal Team

JDD has partnered with La Tourangelle since its establishment in North America, supporting and augmenting the efforts of their internal marketing and design team throughout nearly two decades. While their design needs varied depending on their internal configurations over the years, JDD has been there in whatever capacity was needed and still is to this day.

Projects

LaTourangelle

LaTourangelle

La Tourangelle European Brochure

La Tourangelle European Brochure

Brochure for La Tourangelle’s European audience, in French.

La Tourangelle Trade Show Banners

La Tourangelle Trade Show Banners

Series of trade show banner designs for La Tourangelle Artisan Oils.

La Tourangelle Eblasts

La Tourangelle Eblasts

Series of email blasts for La Tourangelle Artisan Oils consumer marketing for online orders.

La Tourangelle Brochure

La Tourangelle Brochure

Artisan oils consumer brochure to showcase product assortment and educate on history of company, production methods and health aspects of the oils. Inspiring photography and color palette convey fresh and healthy lifestyle. We also did the packaging design, and website design and development.

La Tourangelle Recipe Cards

La Tourangelle Recipe Cards

Series of La Tourangelle recipe cards to inspire with creative culinary uses and demonstrate ease of use.

La Tourangelle Artisan Oils

La Tourangelle Artisan Oils

The design for these artisan oils by La Tourangelle is formal yet fresh, speaking to both the company’s European heritage (they make their oils using the traditional methods of their French parent company) as well as the rich flavors of the products themselves. In a market where most competitors are in glass bottles and lacking in flavor in comparison, these tin cans with strong use of color and custom illustrations stand out well in the oil category.

La Tourangelle Gift Packaging

La Tourangelle Gift Packaging

Packaging designs for La Tourangelle Artisan Oils’ culinary gift sets.

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