Ever since clean eating, superfoods and functional foods have exploded in the marketplace, brands are wanting to say as many positive things as they can about their products through selling points on the package. However, claims are the number-one way for a brand to get in trouble for not being compliant with FDA regulations—and attract class-action lawsuits. A common misconception is that because we hear many great things about specific ingredients online and in media that we can also make these claims on a package. In this guide, we explore the very specific rules that need to be followed when making a claim, and the certain things you can make claims on.
